ALL ABOUT CONTENT
WHEN TO USE VIDEO CONTENT
There's a time and a place for it.
Video can be a great tool to help engage, create attention or educate viewers but there is a time and a place for it.
Where to Display Video
There are plenty of locations you may have digital signage running in your facility, but they aren't all great candidates for video content. Here is a list of what we think are ideal locations for video:
- Break room
- Waiting Area
- Lobby
- Trade Shows
- Cafeteria
- Building Exterior
Types of Video Content
There is no shortage of video content floating around these days. Here are the types we think make the most sense for digital signage:
- News: probably the most common piece of “video content” that gets shared on typical digital signage systems.
- Menu board: A section of the screen might be dedicated to slow-moving salad getting tossed that helps “entice” the viewer.
- Generate attention: Brand reinforcement via video can help you tell your story to your audience.
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