USEFUL AND BEAUTIFUL DIGITAL SIGNAGE

BREATHING ROOM

Giving your content space makes it easier for viewers to read.

What is breathing room? Breathing room (or white space) separates elements in a design and improves the overall visual layout. For example, if you have a section of your screen dedicated to news and a section dedicated to weather, the breathing room is the amount of empty space in-between each item. Too little white space can lead to confusion, disorganization and no focus; too much could highlight a lack of content and make the screen feel empty.

White space is not wasted space. When used correctly, white space brings balance to a layout. It allows the eye to flow through the information listed which creates a better user experience. Allowing your content to breathe means people can focus on a section of the screen, absorb the content, retain the content and then move on to the next section of the screen which results in successful digital signage.